1.     企業精神Enterprise  spirit

誠信重諾，務實創新，踏實發展，追求卓越，講責任，求完美。

To be honest , respect the promise ;  be pragmatic and innovative；with the down-to-earth manner to develop；stress the responsibility； To be after the excellence and perfection.

2.     企業人才Enterprise talents

以人為本，人盡其才，開拓進取，管理創造效率。

To honor the talents as our foundation and take advantage of their most potentiality.  To exploit and being enterprising，management creates the efficiency。

3. 競爭理念Competition principle

不以劣質低價爭客戶，但求精品出效益。

Definitely not win customers by inferior quality and low price，and strive for the efficiency from the perfect quality.

4. 質量方針Quality guideline

長遠大計 客戶至上，質量為本，產品實為內而秀于外。

Long-term goal，customers-supreme. Importance is the good products with endurable performance and beautiful appearance.

5. 品牌理念Brand idea

打造一個好品牌不難，難的就是更上一層樓，趨于完善。

Not difficult to forge a good brand, while it would be challenge to upgrade and be perfect.

6. 服務宗旨Aim of service

以客戶需求為核心，以客戶滿意為目標。

To honor the clients’ demand and aim at the clients’ satisfaction.

7. 市場理念Market goal

先做產品，后做市場，客戶的贊揚和滿意是最好的廣告。

To perfect the product firstly then marketing, It is the best advertisement to win our customers’ praise and satisfaction.